EPŌC

Executive Summary

Represent · Feb 12 – Mar 13, 2026 · Live Meta Data

Score below benchmark — Healthy accounts score 65+

CIS 40 — below benchmark. Structural fixes required before scaling spend.

Build P2 creator pipeline → Moderate (+8 CIS) · Then lift P3 → Moderate (+3 CIS) · Then lift P4 → Moderate (+2 CIS) — estimated total jump of +8–12 points.

Creative Index Score

Pillar Coverage · Volume · Live Performance

40/ 100
Building
Pillar Coverage
40%20

1/5 Engine Score

Volume
30%20

20% production coverage

Live Performance
30%67

Conversion campaigns only

Engine Readiness Score6/15 · Fragile
P1Story World
1/3Weak
P2Digital Native IRL
1/3Weak
P3E-com / Lookbook
1/3Weak
P4Product Focus
1/3Weak
P5GFX Readiness
2/3Moderate
Volume LevelControlled

30-Day Spend

$158K

Feb 12 – Mar 13, 2026

+11.0% vs prior period

Purchase ROAS

1.67x

All platforms

-13.9% vs prior period

Purchases

2K

Feb 12 – Mar 13, 2026

-9.8% vs prior period

Cost / Purchase

$90.22

Blended

+22.9% vs prior period

CTR (All)

1.47%

Avg across all ads

-9.3% vs prior period

CPM

$4.73

Cost per 1K impressions

-0.8% vs prior period

Impressions

33.4M

Total reach

+12.1% vs prior period

Frequency

5.08

Avg — fatigue risk

+20.7% vs prior period

Pillar Audit Summary

P1Story WorldWeakFix FirstFatigue: Medium
1/3
P2Digital Native IRLWeakFix FirstFatigue: High
1/3
P3E-com / LookbookWeakFix FirstFatigue: Low
1/3
P4Product FocusWeakFix FirstFatigue: Low
1/3
P5GFX ReadinessModerateAudit + BuildFatigue: Medium
2/3

Asset Availability vs Engine Use

Ad Library vs Live Account
Ad Library Score11/15 · Engine Ready
P1
Str
P2
Wea
P3
Str
P4
Mod
P5
Mod
Live Account Score6/15 · Fragile
P1
Wea
P2
Wea
P3
Wea
P4
Wea
P5
Mod

5-point gap — Significant asset deployment gap detected

Brand has more creative assets in the Ad Library than are actively deployed in the live account. Prioritise activating dormant pillars.

Funnel Health

Spend allocation by campaign objective
Upper FunnelThin

Awareness / Video Views

Spend share2.4%
Active ads4
P1P5

3 P1 brand videos + 1 P5 GIF. Spend is 2.4% of total — under-invested in brand building. Frequency healthy (1.4–1.9). New SS26 Jake video showing improving CTR trend.

Mid FunnelMissing

Traffic / Profile Visit

Spend share0.0%
Active ads0

No active mid-funnel campaigns. Zero traffic or profile visit campaigns running. Gap between awareness and conversion — no warm audience nurture layer.

Lower FunnelActive

Conversion / DPA / Catalogue

Spend share97.6%
Active ads10
P5P3P4

97.6% of spend in lower funnel. DPA (P5) carrying 94% of conversion spend. EPOC GFX (P5 — OC V1–V8 are Graphic Creation, not UGC) in early learning phase with strong signals (3.2x ROAS, 14 days). P3 Lookbook decelerating — needs refresh. Zero P2 creator content in conversion campaigns.

Top Priorities & Opportunities

DPA frequency 7.8–10.0 on warm audiences — retargeting pool saturation imminent. Account will collapse without creative diversification.
Critical
P2 creator pipeline is completely absent — no IRL content in conversion campaigns. This is the single biggest gap in the account.
Critical
P3 (E-com/Lookbook) absent — no standalone product creative outside DPA. Conversion ceiling is DPA-dependent.
High
P1 brand videos spending $3K+ at sub-1x ROAS — awareness spend too thin (2.4%) to build meaningful retargeting pools
High
Creative production gap: need 10 more concepts/month to cover demand at target scale
High
EPOC GFX pipeline (P5) active — OC V1–V8 are Graphic Creation correctly classified as P5. Early signals strong at 3.2x ROAS.
Opportunity
Instagram 1.84x ROAS vs Facebook 1.35x — consolidate spend to Instagram
Opportunity

Scalability Failure Map

The following pillar weaknesses will become scaling bottlenecks as monthly spend grows past $200K.

P5 Graphic / DPA

Over-indexed — 60%+ of spend on single pillar. Any DPA fatigue collapses account performance.

P3 E-com / Lookbook

Conversion ceiling — customers cannot visualise the product without DPA feed.

P1 Story World

Brand video not converting — awareness spend wasted without conversion creative to follow.

P2 Digital Native IRL

P2 is structurally empty — only 2 IRL-style ads with zero spend in conversion campaigns. No creator pipeline, no brief cadence, no recurring talent. Cold prospecting depends entirely on P5 DPA.

What's Missing — Asset Asks

Dedicated e-com shoot per dropCritical

P3 E-com / Lookbook · Asset ask: White BG full-silhouette shots, 5 angles per colourway — 247, Mainline, Owners Club

Macro detail library per productHigh

P4 Product Focus · Asset ask: Macro texture shots + flat lays for all active SKUs

Build creator IRL pipeline from scratchCritical

P2 Digital Native IRL · Asset ask: 3–5 recurring creators + 15–20 casual on-body clips/month — this is the #1 unlock for the account

Build 5-template graphic systemHigh

P5 Graphic Iteration · Asset ask: Brand guidelines + Figma layout templates for rapid iteration

Define recurring brand narrative directionMedium

P1 Story World · Asset ask: Brand narrative brief + recurring visual motifs across drops